Rügenwalder Mühle

For Rügenwalder Mühle, I co-developed TVeggie, an interactive Instagram cooking show designed to inspire audiences with vegetarian recipes for everyday occasions. The concept combined short-form cooking videos, interactive storytelling and collaborations with three influencers.

As Digital Art Director, I was involved from concept to final execution, including creative development, client coordination, influencer briefings, filming and post-production.