Sport Alliance

CONTEXT
In-house Marketing

PERIOD
2022–2026

At Sport Alliance, a leading B2B software provider for the fitness and leisure industry, I worked across multiple brands, including Magicline, PerfectGym and Finion.

My work ranged from brand design and digital campaigns to physical brand experiences. One of my key projects was creating the concept for Sport Alliance’s exhibition stand at FIBO 2026, giving multiple brands a shared stage while keeping their individual identities. I also developed creative concepts, naming and packaging designs for a range of custom giveaways, combining playful ideas with a strong visual identity.

FIBO 2026 exhibition stand concept for Sport Alliance, showcasing multiple fitness software brands through a cohesive booth design, branded graphics and custom giveaway packaging.
FIBO 2026 exhibition stand concept for Sport Alliance, showcasing multiple fitness software brands through a cohesive booth design, branded graphics and custom giveaway packaging.